And as a stand-alone device attached to TVs to get streaming services, Roku leads Amazon substantially. According to a report from Parks Associates last year, Roku had a 37% share of the streaming device market, and Amazon had 24%. Google’s Chromecast and AppleTV trail.
From the article "Amazon, Best Buy Team Up On New Smart TV Sets, But Can Alexa Beat Roku?" by P.J. Bednarski.
GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...
