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Amazon’s motivation for pulling Apple TV and Chromecast from its online offerings a mystery

Is Amazon really retaliating against both platforms for not letting Amazon have an app on their TV systems? Maybe, but there have so far been no reports that Amazon has submitted an Apple TV app to Apple that has been rejected. Amazon currently has an app on the Roku system, and its Amazon Video app for mobile products is in the App Store and Google Play.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Bloomberg quotes Barbara Kraus, an analyst at Parks Associates. “As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon’s motivation for pulling Apple TV and Chromecast from its online offerings a mystery" by D.B. Hebbard.

Previously In The News

Operators Should Embrace SVOD to Attract Next Generation

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Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

Apple plans 4K Apple TV to regain market share

Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

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