Providing market intelligence for more than 35 years

In The News

Amazon’s motivation for pulling Apple TV and Chromecast from its online offerings a mystery

Is Amazon really retaliating against both platforms for not letting Amazon have an app on their TV systems? Maybe, but there have so far been no reports that Amazon has submitted an Apple TV app to Apple that has been rejected. Amazon currently has an app on the Roku system, and its Amazon Video app for mobile products is in the App Store and Google Play.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Bloomberg quotes Barbara Kraus, an analyst at Parks Associates. “As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon’s motivation for pulling Apple TV and Chromecast from its online offerings a mystery" by D.B. Hebbard.

Previously In The News

The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive