Providing Market Intelligence for 40 Years

In The News

Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices

A study performed by Parks Associates, a market research firm, showed Apple TV dropping from #3 to #4 in streaming device sales. This is due to the growing popularity of Amazon Fire TV and Fire TV Stick which took the #3 spot.

Apple TVAhead of Amazon and Apple are Roku and Google Chromecast taking the #1 and #2 spots respectively. These four giants make up an incredible 86 % of the streaming market.

Now, while these figures might seem black and white in terms of sales, they don’t exactly provide a clear picture in terms of popularity.

The study also tracked usage within the household where Apple TV is still #3. So while Fire TV is more popular as a new purchase, it still hasn’t become a more popular device to actually stream content with. Yet. If sales are an indicator of things to come, then Apple needs to step up its game before it loses the race.

From the article "Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices" by Nick Gambino.

Previously In The News

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive