Providing Market Intelligence for 40 Years

In The News

Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices

A study performed by Parks Associates, a market research firm, showed Apple TV dropping from #3 to #4 in streaming device sales. This is due to the growing popularity of Amazon Fire TV and Fire TV Stick which took the #3 spot.

Apple TVAhead of Amazon and Apple are Roku and Google Chromecast taking the #1 and #2 spots respectively. These four giants make up an incredible 86 % of the streaming market.

Now, while these figures might seem black and white in terms of sales, they don’t exactly provide a clear picture in terms of popularity.

The study also tracked usage within the household where Apple TV is still #3. So while Fire TV is more popular as a new purchase, it still hasn’t become a more popular device to actually stream content with. Yet. If sales are an indicator of things to come, then Apple needs to step up its game before it loses the race.

From the article "Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices" by Nick Gambino.

Previously In The News

Music Piracy Is Still a Problem — But It’s a Manageable One

Film piracy increased by 38.6% last year, according to anti-piracy tech company Muso, and by 2027 the streaming video on-demand business could lose $113 billion annually from content theft, per an Apr...

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive