Providing Market Intelligence for 40 Years

In The News

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-favorite over-the-top subscription service. Not bad for a newcomer that’s not even really trying.

The kicker: Yes, Netflix, Prime from Amazon.com, Inc. (NASDAQ:AMZN) and then Hulu claimed the first, second and third spots, respectively. In the fourth spot in terms of streaming television share, though, was MLB.TV. Yes, the same MLB.TV that will soon be annexed into YouTube TV.

From the article "Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse" by James Brumley.

Previously In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...