Providing market intelligence for more than 35 years

In The News

Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says

High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 percent of Canadian households with an income of $100,000 or more own at least one smart home device, compared to 5 percent of those with an income of less than $50,000. Most popular are smart programmable thermostats with 5 percent adoption among all Canadian broadband households, and ownership jumps to 13 percent among Canadian households making $100,000 or more, the research says.

From the article "Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says" by Laura Hamilton.
 

Previously In The News

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

The Challenge For Smart Home Companies: Getting A Foot In The Door

But many consumers are leery. News articles questioning the privacy and security of home networks and connected devices, including always-listening smart speakers, have put off potential buyers. The s...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...