Providing market intelligence for more than 35 years

In The News

Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says

High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 percent of Canadian households with an income of $100,000 or more own at least one smart home device, compared to 5 percent of those with an income of less than $50,000. Most popular are smart programmable thermostats with 5 percent adoption among all Canadian broadband households, and ownership jumps to 13 percent among Canadian households making $100,000 or more, the research says.

From the article "Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says" by Laura Hamilton.
 

Previously In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...