Providing Market Intelligence for 40 Years

In The News

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Parks Associates.

"The emergence of 'monitor-it-yourself' and hybrid professional monitoring options for self-installed devices is a key trend for the smart home in 2016," said Brad Russell, Research Analyst, Parks Associates. "Almost 50% of smart home devices currently in U.S. broadband households are self-installed, by the owner or by the owner's friends or family members. These advanced monitoring solutions present an avenue for security companies, service providers, and users to generate more value from these self-installed devices."

From the article "Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds" by TechTeam.

Previously In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...