Providing market intelligence for more than 35 years

In The News

Almost 40% of U.S. Smartphone Owners Use Voice Recognition Software

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View Mobility and the App Economy reports more than one half of iPhone owners use voice recognition, as opposed to less than one third of Android phone owners.

"Smartphone penetration has reached 86% of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates.

From the article "Almost 40% of U.S. Smartphone Owners Use Voice Recognition Software" by http://www.cellular-news.com

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

Netflix Heads Digital Video Services List, But There Are Questions

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...