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In The News

Alexa Gets Even Smarter with New Safety and Entertainment Features

Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected homes within the next three to four years. Right now, the features users are most interested in include simple functions like turning TVs on and off or controlling the volume. But as Amazon and others continue to roll out these convenience- and security-based skills, consumers will realize the importance of this platform.

From the article "Alexa Gets Even Smarter with New Safety and Entertainment Features" by Rob Stott.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

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