Providing Market Intelligence for 40 Years

In The News

Alarm.com and the price of a signal that arrives in time

Parks Associates reported in 2026 that 19% of U.S. internet households had professionally monitored security systems and 7% paid for non-professional services such as alerts and video storage, with average monthly fees of about $54 for professional monitoring and $17 for non-professional services (https://www.prnewswire.com/news-releases/parks-associates-19-of-internet-households-have-professionally-monitored-systems-while-7-pay-for-non-professional-services-like-alerts-and-video-storage-302596302.html). That gap is the market Alarm.com must defend. The professional account can be much more valuable, but only if the customer believes monitoring, dealer support, cellular backup, integrations and app reliability justify the premium.

Parks Associates also reported that 74% of security dealers said they had lost residential system sales to DIY systems or standalone video devices, and that online sales were increasingly part of the channel mix (https://www.parksassociates.com/blogs/residential-security-pr/seventy-four-percent-of-security-dealers-have-lost-residential-security-systems-sales-to-diy-systems-or-standalone-video-devices).

From the article, "Alarm.com and the price of a signal that arrives in time" by Elias Ward

Previously In The News

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...

Research: ARPU for US bundled services increasing

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet incr...

The Smart Money: The Evolution of Smart Locks in Smart Homes

Parks Associates estimates $13 billion in annual revenues for professional monitoring of residential security systems and video devices by 2025. Going forward, we project the strongest growth for prof...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive