In The News

After Trying VR, Nearly Half Plan To Buy

December 09, 2016

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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About Parks Associates

After Trying VR, Nearly Half Plan To Buy

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Apple Inc. Could Have Trouble Selling a $200 Apple TV

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

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