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In The News

After Trying VR, Nearly Half Plan To Buy

December 09, 2016

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

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Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

Technical Support Needs are Influenced by Number of Devices in the Home

Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...

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About Parks Associates

After Trying VR, Nearly Half Plan To Buy

Previously In The News

Roku wants to grow to 100 million active user accounts in next 18 months

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

Technical Support Needs are Influenced by Number of Devices in the Home

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