In The News

After Trying VR, Nearly Half Plan To Buy

December 09, 2016

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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About Parks Associates

After Trying VR, Nearly Half Plan To Buy

Previously In The News

Content providers will take control of their OTT future

Voice shopping in retail expected to grow to $40 billion by 2022

Research: over 50% of U.S. broadband households stream content on TV screens

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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