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Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months.

Growing levels of password sharing with OTT services is a problem for companies.

Recently, a U.S. Court of Appeals ruled that sharing passwords without authorization is a now a crime under the U.S. Computer Fraud and Abuse Act. Parks estimates there was revenue losses of more than $500 million in 2015 from password sharing.

From the article "Advertising Absent From Most OTT Services" by Wayne Friedman.

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“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

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Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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