Providing market intelligence for more than 35 years

In The News

ADT Gets Into The Ring

In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent will have a home security system.

What this study and others like it are finding is interest in products like the video doorbell is driving consumer interest in security, which can only benefit security dealers moving forward.

From the article "ADT Gets Into The Ring" by Paul Ragusa.

Previously In The News

Roku IPO a Success, Despite Gaining Little Revenue From YouTube or Netflix

Amazon, for example, is able to sell its own TV streaming products as well as market and promote those products more prominently on its official website. But user trends favor the company’s services....

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...