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In The News

ADT Gets Into The Ring

July 19, 2016

Security Systems News

In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent will have a home security system.

What this study and others like it are finding is interest in products like the video doorbell is driving consumer interest in security, which can only benefit security dealers moving forward.

From the article "ADT Gets Into The Ring" by Paul Ragusa.

Previously In The News

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

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