Register

I agree with the Privacy Policy

In The News

ADT’s DIY Play for LifeShield: Why Analysts Are Bullish on the Deal

February 14, 2019

Security Sales & Integration

Among the driving forces behind increasing DIY consumer adoption is cost. Owning a security system can seem a luxury for consumers due to the associated monthly fees that may come with purchasing a system. In fact, for professionally monitored security, cost is the most commonly cited reason for canceling services, explains Dina Abdelrazik, a research analyst at Parks Associates.

“DIY security systems offer an opportunity for consumers to acquire a system at a lower cost. Most new self-installed security systems reduce the installed cost of security systems,” she said. “Parks Associates data find that consumers installing security systems themselves report that the leading motivator in installing the system was because it saved them money.”

From the article "ADT’s DIY Play for LifeShield: Why Analysts Are Bullish on the Deal" by Rodney Bosch.

Previously In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

When consumers can get a streaming video service with live channels and an on-demand library for $15 per month, their $80 per month cable or satellite service starts to look like a poor value. That's...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

‹
1
2
...
317
318
319
320
321
322
323
...
733
734
›