Providing market intelligence for more than 35 years

In The News

Adoption Of Broadband Connectivity Fuels Growth Of IoT

"Consumers are embracing connected devices, and companies are looking to expand their presence in the IoT," said Stuart Sikes, president, Parks Associates. "Parks Associates' research examines the evolution of IoT and how the concept of the connected home has expanded to influence every aspect of the household and the lifestyle of the connected consumer. Data analytics and personalization in particular are opening new business opportunities in connected entertainment and smart home solutions."

From the article "Adoption Of Broadband Connectivity Fuels Growth Of IoT" by www.mactech.com

Previously In The News

Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote

About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas. From the art...

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

Amazon revamps Ring subscriptions with AI video search

Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...

4 Tips To Make Your PS4 Download Faster

In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...