Providing market intelligence for more than 35 years

In The News

Adoption Of Broadband Connectivity Fuels Growth Of IoT

"Consumers are embracing connected devices, and companies are looking to expand their presence in the IoT," said Stuart Sikes, president, Parks Associates. "Parks Associates' research examines the evolution of IoT and how the concept of the connected home has expanded to influence every aspect of the household and the lifestyle of the connected consumer. Data analytics and personalization in particular are opening new business opportunities in connected entertainment and smart home solutions."

From the article "Adoption Of Broadband Connectivity Fuels Growth Of IoT" by www.mactech.com

Previously In The News

Connected health: what’s different than last year?

This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...