According to recent research from Parks Associates, over 60% of U.S. broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50% of households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.
From the article "ADB’s Graphyne2 Embraces Personalized Recommendations Through Partnership With ContentWise" by www.multichannel.com
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
