According to recent research from Parks Associates, over 60% of U.S. broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50% of households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.
From the article "ADB’s Graphyne2 Embraces Personalized Recommendations Through Partnership With ContentWise" by www.multichannel.com
If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...
