According to recent research from Parks Associates, over 60% of U.S. broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50% of households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.
From the article "ADB’s Graphyne2 Embraces Personalized Recommendations Through Partnership With ContentWise" by www.multichannel.com
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
