According to recent research from Parks Associates, over 60% of U.S. broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50% of households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.
From the article "ADB’s Graphyne2 Embraces Personalized Recommendations Through Partnership With ContentWise" by www.multichannel.com
For a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the c...
Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...
Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...
A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...
