- Research
- Research Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- MDU / Multifamily
- Visibility Memberships
- Channel Analytics
- Strategic Consulting Unit
- Connectivity and Mobility
- Connected Health and Wellness
- SMB
- Events
- Event
- Company
- About Parks Associates
- Research Memberships
- Smart Home and Security Tracker
- Streaming Video Tracker
- Broadband Market Tracker
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
- Event
- Connected Health Summit
- CONNECTIONS™
- CONNECTIONS™ Summit at CES
- Future of Video
- Smart Energy Summit
- Smart Spaces
- Webinars
- Industry Events
- Analyst Insights
- Analyst Blog
-
Research
Smart Home: Products And Services
Smart Home Devices, Automation, Controls
Energy Management
Residential Security
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Connectivity and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Contact Us
According to recent research from Parks Associates, over 60% of U.S. broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50% of households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.