In The News

Ad Blocking Cost Industry USD 41 Bln In 2015

June 22, 2016

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates. It warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

From the article "Ad Blocking Cost Industry USD 41 Bln In 2015" by www.telecompaper.com

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Social video viewing reaches nearly five hours weekly on U.S. televisions

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Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

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About Parks Associates

Ad Blocking Cost Industry USD 41 Bln In 2015

Previously In The News

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

The Weekly Briefing: Market reports and high-tech grocery stores

Social video viewing reaches nearly five hours weekly on U.S. televisions

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

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