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In The News

Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

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Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

Why It’s Time to Consider Offering Presence Detection

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

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