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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

Previously In The News

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Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

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Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Apple's home head leaves, and new products launch, on HomeKit Insider

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

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