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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Where Will Streaming Subscription Budgets Come From?

The World Just Moved One Step Closer To Cord-Cutter Utopia

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

Roku Bolsters Its Strongest Business With a $150 Million Acquisition

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