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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Google Home now has a screen — and, soon, Spotify

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Third Of US Broadband Households Have Multiple OTT Packs

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