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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

Report: Antenna Only Homes Increase to 15 Percent

Where’s the antenna support on streaming-TV boxes?

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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