Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.
From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.
New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...
As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...
You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
