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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Pilot Program Helps Aging Patients Retain Independence Through House Calls

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

What’s the Best Tech Solution for Medication Management?

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