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Action Cams Are For Birthday Parties Not Bungee Jumping

February 14, 2016

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more mundane.

New top-line data from Parks Associates shows that almost 40% of consumers who own wearable cameras or camcorders use them for capturing the events of daily life.

From the article "Action Cams Are For Birthday Parties Not Bungee Jumping" by www.thestar.com

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Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

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Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

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About Parks Associates

Action Cams Are For Birthday Parties Not Bungee Jumping

Previously In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Social video viewing reaches nearly five hours weekly on U.S. televisions

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Smart device adoption grows but setup stumps 52% of users

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