In The News

About Apple's 40% Share of the U.S. Smartphone Market

February 10, 2016

The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether that’s up or down.

From the article "About Apple's 40% Share of the U.S. Smartphone Market" by Philip Elmer-DeWitt.

Previously In The News

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

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About Parks Associates

About Apple's 40% Share of the U.S. Smartphone Market

Previously In The News

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

BMW’s Vision For A World Of Connected Cars

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Extra Miles For Fitness Trackers

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