Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services.
Parks determined that the share of “antenna-only” TV households with broadband connections has reached 15 percent. Coincidentally, Parks found that the share of pay-TV subscriptions had declined and Internet-only video subscriptions had increased.
From the article "ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021" by Andrew Burger.
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...
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New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
