Providing market intelligence for more than 35 years

In The News

AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology

Earlier this week, a report from Parks Associates found that while 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks. Parks explained that the low adoption of caregiving apps was in part because of the age distribution of caregivers. Some 27 percent of caregivers are aged 45 to 54 and just 16 percent of caregivers in this age group are also app users.

From the article "AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology" byAditi Pai.

Previously In The News

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Netflix Heads Digital Video Services List, But There Are Questions

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...