Providing Market Intelligence for 40 Years

In The News

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.

Previously In The News

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...