Register

I agree with the Privacy Policy

In The News

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

March 14, 2016

OTT

streaming

Netflix

password sharing

Quartz

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

‹
1
2
...
113
114
115
116
117
118
119
...
730
731
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Streaming service bundles are a new way to attract subscribers

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store