In The News

A Third Of Consumers Get News From Social Media

February 16, 2017

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.

“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates.

From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com

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About Parks Associates

A Third Of Consumers Get News From Social Media

Previously In The News

Parks: Economics challenge household finances – and the entertainment industry

SVOD Success With Daily, Weekly, and Monthly Active Users

Parks Associates Research Finds 28% of Employees Use AI for Professional Needs

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

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