Providing Market Intelligence for 40 Years

In The News

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.

“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates. 

From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com

Previously In The News

12% of Canadian broadband households have smart home device

Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...