In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

March 22, 2019

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire TV with 25 percent; Apple TV, which does not offer a cheaper option such as the Fire TV Stick, had a 15 percent market share at the time.

From the article "A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride." by Sahil Patel.

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About Parks Associates

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Previously In The News

91% of viewers like streaming aggregation, survey says

Streaming is heading toward a breaking point with consumers

Amazon rumors show ad-supported video picking up steam

Industry Voices—A new generation of data and its impact on traditional players

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