Providing market intelligence for more than 35 years

In The News

A Muppet always pays his debts – Sesame Street finds new home behind paywall

Sesame Workshop, the nonprofit organization behind Sesame Street, announced a programming deal that will send Sesame Street from its longtime publicly-subsidized home on PBS to the corporate Time Warner-owned home of Westeros on HBO. According to a press release from Sesame Workshop, the deal includes:

  • a five-year order of 35 episodes per season (nearly twice its current 18 episodes per season);
  • 150 library episodes;
  • a muppet-based spinoff series;
  • an additional educational series;
  • library episodes from Sesame Workshop-produced shows Pinky Dinky Doo; and,
  • 2009 reboot of the 1970s educational series The Electric Company.

New episodes of Sesame Street will begin airing on HBO as early as this fall.

Exact financial details of the agreement were not immediately released. On the surface, this looked like a surprise move. After all, aside from movies, HBO is known primarily for its adult-themed programs like Game of Thrones, The Wire, Girls, and True Detective because FCC governance is less strict on premium television. However, the move benefits both Sesame Workshop and HBO.

From the article "A Muppet always pays his debts – Sesame Street finds new home behind paywall" by Glenn Hower.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...