Providing market intelligence for more than 35 years

In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households.

"It's not a breakout product, but it's far and ahead the most commonly adopted robotic assistant," Parks Research Analyst Dina Abdelrazik told TechNewsWorld.

However, at 11-12 percent, the number of broadband households that owned both a robot cleaner and a smart speaker was slightly higher than the number that owned a robot cleaner alone, Parks also found.

"There's definitely an overlap in the market there," Parks analyst Kristen Hanich told TechNewsWorld, "that Amazon may be going after." 

From the article "A Home Robot Could Be Amazon's Next Gamble" by John P. Mello Jr.

Previously In The News

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...