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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

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