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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Research: over 50% of U.S. broadband households stream content on TV screens

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Roku's early success magnifies Blue Apron, Snap failures

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