Providing market intelligence for more than 35 years

In The News

A Dramatic Change to the Way We Live and Work

“The way we work and live will change quite dramatically,” is how Stuart Sikes characterizes the impact of connected and smart home. Speaking at CONNECTIONS™ 16, Sikes points out that things such as voice control are removing the friction of interacting with technology and associated products. As further evidence of how things like voice control makes it easier to use smart home features,

“Parks Associates’ research finds that 44% of U.S. broadband households have used voice control functions on at least one of their connected platforms, including 64% of heads of household ages 18-24.“

From the article "A Dramatic Change to the Way We Live and Work" by www.viodi.tv

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...