Providing Market Intelligence for 40 Years

In The News

A Dramatic Change to the Way We Live and Work

“The way we work and live will change quite dramatically,” is how Stuart Sikes characterizes the impact of connected and smart home. Speaking at CONNECTIONS™ 16, Sikes points out that things such as voice control are removing the friction of interacting with technology and associated products. As further evidence of how things like voice control makes it easier to use smart home features,

“Parks Associates’ research finds that 44% of U.S. broadband households have used voice control functions on at least one of their connected platforms, including 64% of heads of household ages 18-24.“

From the article "A Dramatic Change to the Way We Live and Work" by www.viodi.tv

Previously In The News

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

US FCC Not To Investigate Netflix Throttling Of Some Mobile Consumers

That dichotomy could also spill into an ongoing debate in Washington over how strictly to regulate the broadband companies over customer privacy. "This is outside the Open Internet", Wheeler said. Wel...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...