Providing Market Intelligence for 40 Years

In The News

A Dramatic Change to the Way We Live and Work

“The way we work and live will change quite dramatically,” is how Stuart Sikes characterizes the impact of connected and smart home. Speaking at CONNECTIONS™ 16, Sikes points out that things such as voice control are removing the friction of interacting with technology and associated products. As further evidence of how things like voice control makes it easier to use smart home features,

“Parks Associates’ research finds that 44% of U.S. broadband households have used voice control functions on at least one of their connected platforms, including 64% of heads of household ages 18-24.“

From the article "A Dramatic Change to the Way We Live and Work" by www.viodi.tv

Previously In The News

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....